Product Design
These case studies reflect my progression across increasing levels of product and organisational complexity – from launching a 0→1 digital telco, to establishing platform and service design foundations, to leading UX transformation in a live market, while building and scaling regional design teams.
Launching Japan’s first fully digital telco in 16 weeks (2021)
Building a reusable experience foundation for global brand launches (2022-23)
Building a scalable multi-market launch playbook for global design operations (2023-25)
Circles X – Platform UX Foundations (2023-24)
by.U Indonesia: UX Transformation and Launch (2024-25)
Simplifying by.U's onboarding and activation for new customers (2024-25)
Driving Data Rollover adoption for by.U's customers (2024-25)
